Blog
Consent and measurement, explained.
Guides for Shopify stores that sell in the European Union: Google Consent Mode v2, cookies and the data that reaches Google Ads and GA4.
Guide
When a visitor declines cookies: what Google Ads and GA4 still measure
Basic mode and advanced mode, cookieless measurement, and the conditions under which Google models the activity of visitors who decline.
Guide
Consent Mode v2 on Shopify: what data reaches Google and how to control it
What Google Consent Mode v2 is, what Google requires from stores that sell in the EU, and what the seven signals mean for conversion measurement.
Consent, taken seriously.
Consentia is available on the Shopify App Store. For more information, write to us.